Organization Development Network of Western New York

Millennial Generation and Organizational Development

Posted in Organizational Development by Michael Cardus on May 20, 2009

At the ODN meeting, I mentioned Don Tapscott and his work in understanding the uniqueness of the Millennial Generation – what he calls the Net Gens.

Tapscott is the author of “Grown up Digital.’ His key point is the digital age has led to those in their late teens and early 20s to think in a whole different way. In our discussion of understanding people who are different than us, this is one perspective on a portion of the group who are entering the workforce.

Here are two links to him describing his findings:

The first is a good overview – about 26 minutes long

The second is longer – about 45 minutes – is his speech to the Institute of Direct Marketing in London

Hope you find these interesting and valuable..

 Pete Wendel
Peter Wendel Group


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