Organization Development Network of Western New York

Enhancing Your Brand Through Social Media

Posted in Programs by Michael Cardus on June 3, 2011

ODN of Western New York

June Meeting Announcement
“Enhancing Your Brand through Social Media”
Presenter: Terry Babij


June 10, 2011
9:00am to noon (gather at 9:00am for networking, meeting begins at 9:30am)
New Era Cap, 160 Delaware Avenue, Buffalo, NY 14202

Meeting Overview

Social media tools such as Facebook, Twitter, and LinkedIn have become pervasive and dominate on-line
networking. They bring people together across time and space, to share ideas, opinions, and knowledge
about all aspects of our lives. As OD professionals, it is vital that we stay up-to-date on the use of these
tools for both personal and professional reasons, and understand how these tools can contribute to the
bottom line.
During his presentation, Terry will talk about using social media to enhance one’s brand – either
personal or company brand. Through video and visuals, he will present an overview of the current social
media landscape; revisit the most commonly used platforms – Linked In, Twitter, Facebook, and blogs;
as well as share the value add, limitations, and watch-outs of the various platforms. He will share his
company’s strategy and how they have been using social media to increase their bottom line. He will
also talk about how Berenson measures ROI on social media.

Join us as we unpack the complexity of social media!

Presenter Bio

Terry Babij (pronounced Bobby) is Vice President of Marketing and Research and Development for
Berenson Corp, a master distributor selling decorative hardware through a light industrial distribution
Terry joined Berenson in 1993 as Manager of Sales and Marketing, becoming VP of Sales and Marketing
then moving to a marketing focus in 2004 as VP of Marketing. In early 2009, Terry recognized the
benefits of social media and its power for networking and branding. In 2010, Berenson created his
current role and he now focuses his energy building brand awareness and increasing market share by
blending social media with more traditional marketing methods.
Terry’s been associated with the Kitchen and Bath industry for close to 30 years and is responsible for
several innovations including a patent for a new latch, for which he received the Most Innovative
Product award from the Decorative Plumbing and Hardware Association in 2010.
Terry is a recognized industry leader serving on several industry committees and councils. He is VP of
Technology & Communications for the National Kitchen and Bath Association of Western NY, Chair of
the National Kitchen & Bath Exhibitor Advisory Council, and serves on the steering committee of the
Cabinet Industry Distribution Alliance.
Outside of work, Terry is an avid photographer. He is President of the Niagara Falls (Canada) Camera
Club, sits on the Board of the Niagara Frontier Regional Camera Club, and is the official photographer for
the Niagara Symphony.
Terry is married; no kids.
If you would like to learn more about the power of social media, a reading list is provided as part of the

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